IMAX’s CEO on How It Became a Hollywood Powerhouse

by Richard Gelfond

Richard Gelfond is the CEO of IMAX.

The Idea

The company experimented with business models to grow from its modest roots in nature documentaries into a major player in multiplexes around the world.

When I came to IMAX, in 1994, I had been an entrepreneur, a lawyer, and an investment banker. I didn’t know much about the movie business, but I recognized that the moviegoing experience IMAX offered had great potential if we could find the right way to grow.

A partner and I had acquired the company through a leveraged buyout, and we took it public a few months later. On paper the transaction was a success, and the company’s market cap grew rapidly. But at the time, most IMAX ...

Get Build a Successful Business: The Entrepreneurship Collection (10 Items) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.