In This Chapter
If you’ve spent much time surfing the web, you’ve probably noticed some sites that are well designed and others that are not. The design of your site is important, because it sets the stage for your content and has the potential to keep visitors from leaving your site too quickly and to keep them coming back. This is sometimes called sticky content, because it keeps visitors stuck to your website. The design involves colors, fonts, images, and layout.
This chapter shows you how to make decisions about developing an effective design and ...