Chapter 19. Promoting Your Website

Whether your website is a small company website or a national charity, you should promote it to increase traffic. The more people who come to your website, the more people hear your message. The problem is that there are millions of websites out there. You have to do some work to promote yours.

Promoting your website can be simple or complex. If you are made of money, you can hire an ad agency to plaster your URL on billboards all over the world. I’m guessing that if you picked up this book, you are most likely looking to keep costs to a minimum.

This chapter is separated into two parts. The first part covers ...

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