In This Chapter
Great websites require not only great content, but great multimedia. Whether you’re showing multimedia demos of products for your company or music for your band, using multimedia is the best way to illustrate this content. For a great example of the use of multimedia, check out Blendtec’s Will It Blend? website (http://www.willitblend.com/), which uses multimedia and humor to increase its high-end blender sales (see Figure 23.1).