CHAPTER 1

Your Dog Loves You—Your Millennial Too?

You do not lead by hitting people over the head—that’s assault, not leadership.

—Dwight Eisenhower

“Welcome to our company, before starting you need to do the test to see if you’re yellow, green or red.”

What? My first day in a new role as a senior leader and I was being forced into a box, a personality type, a straitjacket of social science, based on my own fabricated answers to a dubious set of questions. What’s the meaning of life? It’s still 42.1

From Myers Briggs Type Indicator (MBTI) to DISC behavioral assessment, from Gallup Strengths Finder to the Big Five Personality traits, our desire to understand ourselves and those around us has boosted the popularity of social sciences, assessment ...

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