Generating Credibility

Training is a business that exceeds $5 billion in the United States alone, where more than 2.2 percent of payroll is devoted to training and more than 22,000 full-time trainers are at work. With numbers like these the business of training demands a far more strategic approach than it commonly receives.

It's important not only to deliver the highest-quality training but also to ensure that the organization credits the training for its positive impact. As a trainer, you need to make your organization, from supervisors to the CEO, understand what the training department is bringing to the table.

All successful and respected training functions share three commonalities:

1. The most effective training and development occurs ...

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