Build It

Book description

The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades.

Now you can learn their secrets and discover The Engagement Bridge™ model, proven to build bottom line value for companies through sustainable employee engagement.

Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo.

Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment, and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader.

The book follows the clear and proven Engagement Bridge™ model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success.

Build it is packed with tips, tools and real-life examples from employers including NASDAQ, Unilever, IBM, KPMG, 3M, and McDonald's to help you start doing this not tomorrow, but today. Readers will learn:

  • How employee engagement helps companies perform
  • The key factors that drive engagement, and how they work together
  • What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement
  • How to implement The Engagement BridgeTM model to boost productivity, innovation, and better decision-making

Unique in this category, Build it is written from two sharply different perspectives. Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $300m category leader in employee engagement technology.

Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.

Table of contents

  1. Cover
  2. Title Page
  3. Alphabetical List of Plays
  4. 1 Understanding Employee Engagement
    1. Introduction
    2. Understanding Employee Engagement
    3. The Case for Action
    4. Ultimately, Engagement is a Choice
    5. Getting Started
    6. Notes
  5. 2 Introducing the Engagement Bridge™
    1. Introduction
    2. Unpacking the Bridge™
    3. Company Culture is the Output of the Bridge™
  6. 3 Open & Honest Communication
    1. Introduction
    2. The Trust Issue
    3. Communicating Means Listening as Well as Speaking
    4. In Practice
    5. THE PLAYS
    6. Transparent Approach to Communicating Salaries: Buffer
    7. Showing and Telling to Keep Communication Open: Wistia
    8. Revolutionize Teamwork With a “Get to Know Me” Guide for Every Member of Staff: BetterCloud
    9. Communicating and Leading a Business Through Challenging Times: GM Holden Ltd
    10. Bringing all the Ingredients Together to Create Engagement: Krispy Kreme Australia
    11. Giving Your Employees a Seat at the Table: HSBC
    12. Notes
  7. 4 Purpose, Mission & Values
    1. Introduction
    2. The Case for Company Values
    3. In Practice
    4. THE PLAYS
    5. Designing Values to Fuel a New Phase of Growth: Causeway Technologies
    6. Creating a Common Language Through Values: Vocus Communications
    7. Leading a Business Based on Your Values: G Adventures
    8. Re‐energizing a Program with a Purpose: LinkedIn
    9. Changing Your Values as Your Company Becomes a “Teenager”: CarTrawler
    10. A Purpose‐Driven Approach to Volunteering: Discovery Communications
    11. Creating a Multi‐layered Approach to Designing Values: Southwest Airlines
    12. Changing Your Values to Help Drive Your Mission: Interface Carpets
    13. Notes
  8. 5 Leadership
    1. Introduction
    2. The High‐Engagement CEO
    3. In Practice
    4. THE PLAYS
    5. Leading Millennials to find their Path: VaynerMedia
    6. A “Real” Consultative Approach: St John Ambulance
    7. Creating a Leadership Model that Drives Results: Halfords
    8. Notes
  9. 6 Management
    1. Introduction
    2. Managers Have Real Power
    3. In Practice
    4. THE PLAYS
    5. Paying Staff to Leave … Really: Zappos
    6. Ditching Performance Ratings and Annual Reviews: Gap Inc.
    7. Creating a SMARTA Goal‐Setting Process: Xero
    8. Recruiting to Build Long‐Term Relationships: Vitsoe
    9. Putting Your People First: Talon Outdoor
    10. “Always On” Approach to Employee Feedback: Dunelm
    11. Notes
  10. 7 Job Design
    1. Introduction
    2. Designing High‐Engagement Jobs
    3. In Practice
    4. THE PLAYS
    5. Building Innovation Into Jobs and Working Practices: Atlassian
    6. Making Transformational Change Through Job Design: Crawford & Company
    7. Welcome to Flatland: Valve Corporation
    8. Creating Autonomy and Accountability through Job Design: Drift
    9. Notes
  11. 8 Learning
    1. Introduction
    2. The Learning Culture
    3. Shift the Power
    4. In Practice
    5. THE PLAYS
    6. Learning Based on Einstein's Theories: Stonegate Pub Company
    7. Deliver On‐demand Learning to Gig Workers: Zeel
    8. Creating Development Plans to Help a Young Workforce: KFC Australia
    9. Using Learning Academies to Drive Results: MVF
    10. Put Gaming into Your Learning Program: GAME
    11. A High‐Touch Approach to Learning: The Estée Lauder Companies
    12. Notes
  12. 9 Recognition
    1. Introduction
    2. Ditch the Clocks and Watches
    3. Recognition and Visibility Go Together
    4. In Practice
    5. THE PLAYS
    6. Giving the Boot to Traditional Recognition Awards: Venables Bell & Partners
    7. Recognizing an Offline Workforce: ICC Sydney
    8. A Recognition Program that Will Make You Smile: Hershey Company
    9. Adding a ThankMe to Your Recognition Program: Coleman Group
    10. Recognition that “Crushes It”: SnackNation
    11. Building Your Recognition Pyramid: Homeserve
    12. Making Your Employees Feel Like Stars: Virgin Group
    13. Notes
  13. 10 Pay & Benefits
    1. Introduction
    2. Pay
    3. Benefits are Here to Benefit your Company and Your Employees
    4. In Practice
    5. THE PLAYS
    6. Benefits That Truly Meet the Needs of your Workforce: Goodman Masson
    7. Sometimes All It Takes is an Ice Cream Van: PhlexGlobal
    8. Creating a Fair and Transparent Approach to Pay: Basecamp
    9. A Participative Approach to Pay: Semler
    10. Using Sporting Events to Reward Employees: McDonald's
    11. Benefits for the Dogs: BrewDog
    12. Creating a Compelling Benefits Communication Campaign: Citation
    13. Creating a Meaningful Employee Ownership Plan: Illuminate Education
    14. Turning Tradition on its Head with a Fun Benefits Expo: 3M Australia
    15. Improving Collaboration by Removing Sales Commissions: Bamboo HR
    16. Notes
  14. 11 Workspace
    1. Introduction
    2. Understanding the Agile Workspace
    3. In Practice
    4. THE PLAYS
    5. Creating a Workspace to Drive Agile Working: GE
    6. A Workspace Where You Want to Bring Your Mom: Pentland Brands
    7. Designing a Workspace Using All of Your Senses: Adobe
    8. A Workspace Fit for Kings and Queens:
    9. Notes
  15. 12 Wellbeing
    1. Introduction
    2. Our Stress and Burnout Crisis
    3. In Practice
    4. THE PLAYS
    5. Creating Flexibility to Support Diversity: Boston Consulting Group
    6. A Holistic Approach to Financial Wellbeing: Travis Perkins PLC
    7. Using Leaders to Champion Wellbeing: American Express
    8. A Way to “PerkUp” Your Wellbeing Benefit: LinkedIn
    9. Taking Small But Meaningful Steps to Wellbeing: GreatCall
    10. A Benefit to Help Fight Employee Burnout: Weebly
    11. Notes
  16. 13 Building it
    1. In Summary
    2. Getting Started
  17. Acknowledgments
  18. Index
  19. End User License Agreement

Product information

  • Title: Build It
  • Author(s): Glenn Elliott, Debra Corey
  • Release date: April 2018
  • Publisher(s): Wiley
  • ISBN: 9781119390053