Build It

2Introducing the Engagement Bridge™

Chapter Objectives

In this chapter, we will:

• Unpack the Engagement Bridge™ and look at each of the 10 elements.
• Show how the elements relate to each other and explain the difference between the connecting elements and the underpinning elements.
• Discuss where to start on your employee engagement journey.

Key Points

• The Engagement Bridge™ is a 10‐part model to help you identify and improve the levers of employee engagement in your company.
• The model gives you the areas to look at, ideas and tools. Ultimately you should focus your work where you can make an impact.
• Start where you can act fastest—don't squander time. What's important is direction of travel and velocity, not order. The model requires a “bias for action.”
• Engagement is not binary and you never reach perfection. But that's OK—the more effort you put in, the more you get out.

Introduction

The Engagement Bridge™ is a model to help you think about the ways your organization influences the people who work for you. The goal is to help you create the conditions that will allow your people to engage with their jobs and your organization. We spent 10 years developing the model through our work with more than 2,000 companies worldwide, and you can use it to develop an employee engagement plan that works for you.

There are 10 Elements in the Engagement Bridge™

Seven of them connect your organization with your people and three are special—they underpin and support the ...