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Build It
book

Build It

by Glenn Elliott, Debra Corey
April 2018
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 15m
English
Wiley
Audiobook available
Content preview from Build It

4Purpose, Mission & Values

Introduction

In the last chapter, we talked about the importance of open and honest communication, explaining it was a foundation of employee engagement. If communication gives you a foundation on which to build an engaged culture, Purpose, Mission & Values (PMV) gives your culture both direction and a way of working to get there.

Let's start by defining some key terms, showing how they each answer a key question:

  • Mission—What big goal or outcome is your organization committed to?
  • PurposeWhy does that goal have to be achieved? Who benefits?
  • ValuesHow will your company behave to make that happen?

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Publisher Resources

ISBN: 9781119390053Purchase book