I'd love to write a whole book just about leadership, but this isn't it. So in this chapter, we focus exclusively on the key role of leaders in creating an organization and culture that staff want to engage with. It turns out there is a very strong overlap between that and what makes a great leader. At the end of the day, what more is there to leadership than setting direction and creating an environment where people can, and want, to do their best work?

The Role of Leaders is Changing

While leadership has always mattered in terms of your ability to get the best out of people, it now also affects how customers think of your business. The Edelman Trust Barometer found that employees who trust their leadership are significantly more likely ...

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