10Pay & Benefits

Introduction

Pay and benefits on their own cannot create engagement and must be used as part of a broader effort involving several elements of the Engagement Bridge™ model. That does not mean they are unimportant—pay is a key disengager, especially if not handled fairly, and benefits can have a positive impact because they are highly visible and tangible. They can serve as a quick‐and‐easy first move when starting to build a more engaging culture; a bit like offering an olive branch to your workforce to say, “Hey, we're here, we value you and we want to start a better relationship.” They're also a tangible and publicly visible signpost to your culture—as long as you follow through with the rest of the Bridge™.

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