Chapter 17. 7 Suggestions to Change Your Corporate or Group Culture


Philosophy: Life is what happens to you while you’re busy making other plans.

 --John Lennon, The Beatles

Many books and papers have been written on changing a corporate culture. What I would like to share in this chapter is a “David versus Goliath” approach. David in this case is the builder, build manager, or any employee, and Goliath is the corporate bureaucracy that every company has. All companies have specific cultures, and at larger companies such as Microsoft, subcultures exist in different product groups. This is evident as soon as you walk into a building on Microsoft’s Redmond, Washington campus that is occupied by a specific division such as MSN or Office. From the ...

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