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Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups by Charles Edge

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© Charles Edge 2018
Charles EdgeBuild, Run, and Sell Your Apple Consulting Practicehttps://doi.org/10.1007/978-1-4842-3835-6_10

10. The Art of Selling

Charles Edge1 
(1)
Minneapolis, Minnesota, USA
 

Ross Perot should be writing this chapter. But he’s been too busy building two MSPs that he sold for over 10 billion dollars between them—and making a bold run to become the president of the United States. As such, he wasn’t available for comment. But, his story is a pretty good one about selling managed services, as well as how easy it can be to lose your path when selling anything, including something so simple to discuss as managed services.

Ross Perot was a top salesman at IBM in 1962, when he left to start Electronic Data Systems (EDS) . His sales background ...

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