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Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups by Charles Edge

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© Charles Edge 2018
Charles EdgeBuild, Run, and Sell Your Apple Consulting Practicehttps://doi.org/10.1007/978-1-4842-3835-6_8

8. Using Public Relations

Charles Edge1 
(1)
Minneapolis, Minnesota, USA
 

Public Relations (PR) is an industry where you gain exposure to audiences using news outlets and third-party publishers such as publications, blogs, and social media—where you don’t actually pay for placement. The goal is to gain free coverage by talking about items that are of interest to the public.

PR typically includes branding, media relations, publicity, relationships within your industry (e.g., the Apple community and Apple Consultants Network), event management, and special events.

In some organizations, PR also includes employee relations, investor ...

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