chapter 2
Who is your community for?
The secret to a thriving community is relevance.
Think about how many people are fighting for your attention right now. Instead of participating in your community, your members could be enjoying clips of the Daily Show on YouTube, catching up with friends on WhatsApp, or binge-watching a new series on Netflix. The war for attention is ferocious.
Even if your audience feels a compelling need to ask questions, learn from others, or share their expertise, there’s no guarantee they will do it in your community. They can also do this on social media, in other communities, or by talking to their friends and colleagues. ...
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