chapter 9
Overcoming problems
Launching a community is like releasing a clowder of cats into your living room (yes, that’s what a group of cats is called). It might seem fun, but it’s probably going to cause a lot of stress, affect your reputation, and have some interesting legal ramifications.
In the business world, these unintended consequences are known as risk factors. And if you’re not prepared for them, they can sink your community before it even has a chance to swim. Worse still, a failure to consider the risks can result in irreparable harm to your members, yourself, and your organisation.
Even if you’re launching a community for a personal ...
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