Your website looks great, and everything seems to be going tickety-boo. Your work’s done, right? Well, no. There’s always more to do!
When you first set up your website, you probably had a good idea of the audience you were building it for, and you may well have catered admirably to that audience. But within weeks of launching your site and promoting it to the world (using some of the suggestions I made in Chapter 8), you started receiving emails from strangers asking questions about the site that you hadn’t expected:
“Can you tell me who can service my air regulators in North Devon?”
“I can’t find details of your training courses—do you offer any?”
“My name is Abdul Akinbobola ...