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Building 360-degree Information Applications by Bill von Hagen, Jennifer Reed, Luke Palamara, Arun Manoharan, Bruce Adams, Whei-Jen Chen

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Lab scenario overview
This lab exercise demonstrates how to use IBM InfoSphere Data Explorer to create an application that provides a 360-degree view of the customers for a fictional company, the Sample Outdoors Company. This type of application would be used by customer service, marketing, and sales users to view all of the relevant information about the customers that they are working with.
For the purposes of this lab, the Sample Outdoors Company is a sporting goods manufacturer that sells directly to retailers, and also sells to online consumers ...

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