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Building 360-Degree Information Applications by Edward Thorne, Uday K Nandam, Soma Shekar Naganna, Colin Dean, Bruce Adams, Whei-Jen Chen

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Lab scenario overview
This lab exercise demonstrates how to use IBM InfoSphere Master Data Management (InfoSphere MDM) and IBM Watson Explorer to create an application that provides a 360-degree view of the customers for a fictional company, the Sample Outdoors Company. This type of application would be used by customers in service, marketing, and sales to view all relevant information about their customers.
For the purposes of this lab exercise, the Sample Outdoors Company is a sporting goods manufacturer that sells directly to retailers, and ...

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