Building a Data Culture: The Usage and Flow Data Culture Model

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

G. W. Griffin, D. HolcombBuilding a Data Culturehttps://doi.org/10.1007/978-1-4842-9966-1_3

3. Organizational Vision and Data Strategy

Gary W. Griffin¹   and David Holcomb²

(1)

Jacksonville, FL, USA

(2)

Berryville, VA, USA

 

The Art of War author Sun Tzu said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” This adage applies equally to business. Leadership must craft strong strategies with solid tactics to realize victory. In this chapter, we begin the discussion of creating the data strategy with an eye toward tactics. We emphasize that recognizing organizational culture is the starting point for ...