Building a Data Culture: The Usage and Flow Data Culture Model

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

G. W. Griffin, D. HolcombBuilding a Data Culturehttps://doi.org/10.1007/978-1-4842-9966-1_9

9. Measuring Success and Sustaining the Data Culture

Gary W. Griffin¹   and David Holcomb²

(1)

Jacksonville, FL, USA

(2)

Berryville, VA, USA

 

The Chinese philosopher Lao Tzu said, “The journey of a thousand miles begins with one step.” He wasn't wrong because you won't get anywhere unless you start the journey. In the journey toward building a successful data culture, organizations must recognize the significance of measuring success and implementing strategies to sustain the data culture transformation. The Usage and Flow Data Culture Model offers a framework of the different ...