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Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations by Judah Phillips

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7. Reporting Data and Using Key Performance Indicators

Data in technology systems and within databases has limited value to a business. It doesn’t matter if the data is the most appropriate data for answering business questions. It doesn’t matter if the business intelligence (BI) team has created the most high-performance and scalable architecture known to exist in the entire world. It doesn’t matter if the data has the best design and most applicable definitions ever created. If the data is just sitting in a database, it is mostly useless. Thus, analytics teams are necessary to create value from data. As you reviewed, the highest use of data is when humans have applied analytical methods to understand the data and then determined how to use ...

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