13. Future of Digital Analytics

The future of digital analytics, big data, data science, and applied analysis is certainly a bright one in a vibrant environment full of economic opportunity. Between now and 2016, the business analytics market will grow at a compound annual growth rate of 9.8 percent, reaching $50.7 billion, research firm International Data Corporation (IDC) claims. Meanwhile Indeed.com, a global job aggregator, claims a 4,000+ % increase (and rising) in digital analytics job trends as well as 100% annual increases in the trends for employment with “big data” and “data science.” Clearly the future will involve these concepts in the economy, in businesses, and in consumer environments.

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