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Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations by Judah Phillips

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13. Future of Digital Analytics

The future of digital analytics, big data, data science, and applied analysis is certainly a bright one in a vibrant environment full of economic opportunity. Between now and 2016, the business analytics market will grow at a compound annual growth rate of 9.8 percent, reaching $50.7 billion, research firm International Data Corporation (IDC) claims. Meanwhile Indeed.com, a global job aggregator, claims a 4,000+ % increase (and rising) in digital analytics job trends as well as 100% annual increases in the trends for employment with “big data” and “data science.” Clearly the future will involve these concepts in the economy, in businesses, and in consumer environments.

Collecting data, applying it to solve business ...

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