Building a Global Brand

Video Description

John McDonnell, COO of Patrón Spirits International, on how his company grew beyond the domestic market.

Table of Contents

  1. Building a Global Brand 00:02:40

Product Information

  • Title: Building a Global Brand
  • Author(s): John McDonnell
  • Release date: February 2013
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBR4482AV