Video description
John McDonnell, COO of Patrón Spirits International, on how his company grew beyond the domestic market.Table of contents
- Building a Global Brand 00:02:40
Product information
- Title: Building a Global Brand
- Author(s):
- Release date: February 2013
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Building a Global Workforce
Coming out of the downturn, organizations are turning more attention to growth and global expansion. Companies …
video
How to Build a Brand Like Corona
Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against …
video
Spotlight on Innovation: Using Creativity to Solve Your Trickiest Business Problems with Rita J. King
We’ve moved beyond the information age into the “imagination age.” In this new era of business, …
video
Leading Through a Crisis
David Lammy, member of British Parliament, offers four ways to bring a team or organization through …