Component 1: The Growth Blueprint
| Growthblueprint |  |
IN LEWIS CARROLL’S classic Alice in Wonderland, a lost Alice seeks guidance from the Cheshire Cat.
“Would you tell me, please, which way I ought to go from here?” she asks.
“That depends a good deal on where you want to get to,” the Cat responds.
“I don’t much care where—” Alice says.
“Then it doesn’t matter which way you go,” the Cat concludes.
As the old saying goes, if you don’t know where you are going, any road will take you there.
A clear growth blueprint is an important first step in the transformation from treating growth as a gamble to approaching it in a more disciplined way. An ...
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