Building a Magnetic Culture: How to Attract and Retain Top Talent to Create an Engaged, Productive Workforce

CHAPTER 1WHAT IS A MAGNETIC CULTURE AND WHAT ARE THE BOTTOM LINE BENEFITS OF EMPLOYEE ENGAGEMENT?

You can take my business, burn up my building, but give memy people and I’ll build the business right back again.

—HENRY FORD

Engaged employees possess an intellectual commitment and emotional bond (e.g., pride, passion, enthusiasm) to their employer, an eagerness to exert both extra discretionary effort and creativity, as well as a willingness to accept some personal ownership for their own level of Engagement, all leading to maximized outcomes for customers, the organization, and themselves. Engaged employees are likely to recommend their organization as an employer of choice, as well as promote the organization’s products and/or services. Employee ...