book

Building a Salesforce-Powered Front Office: A Quick-Start Guide

Name: Building a Salesforce-Powered Front Office: A Quick-Start Guide
Author: Rashed A. Chowdhury
ISBN: 9781484266762

by Rashed A. Chowdhury

March 2021

Beginner

300 pages

6h 2m

English

Apress

Content preview from Building a Salesforce-Powered Front Office: A Quick-Start Guide

R. A. ChowdhuryBuilding a Salesforce-Powered Front Officehttps://doi.org/10.1007/978-1-4842-6676-2_2

2. Leads

Rashed A. Chowdhury¹

(1)

Marietta, GA, USA

In the previous chapter, we had an overview of various Front Office related concepts and Salesforce tools to support them. We discussed the core concepts of sales, marketing, services, and operational concepts. We discussed tools and critical Front Office concepts for Lead generation, marketing campaign, marketing automation, sales management, Configure Price Quote (CPQ), Contract Lifecycle Management (CLM), order fulfillment, customer service functions, and revenue management. In this chapter, we will be focusing on Lead and its processes, how to qualify the Lead and ...

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Building a Salesforce-Powered Front Office: A Quick-Start Guide

by Rashed A. Chowdhury

2. Leads

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.