In the previous chapter, we had an overview of Leads, the Lead process, how to convert them to create an account, contact, and opportunity. We also covered Lead stages, how to qualify a Lead, and what action to take during each Lead stage. The following topics will be covered in this chapter:
Opportunity definition
Building an opportunity pipeline
Sales stages
Sales stage example
Challenges and trends
Leverage technology
What Is an Opportunity?
Within Salesforce, an Opportunity is an object representing a business transaction (or potential transaction). It is a business ...
