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Building a Salesforce-Powered Front Office: A Quick-Start Guide
book

Building a Salesforce-Powered Front Office: A Quick-Start Guide

by Rashed A. Chowdhury
March 2021
Beginner
300 pages
6h 2m
English
Apress
Content preview from Building a Salesforce-Powered Front Office: A Quick-Start Guide
© Rashed A. Chowdhury 2021
R. A. ChowdhuryBuilding a Salesforce-Powered Front Officehttps://doi.org/10.1007/978-1-4842-6676-2_8

8. Front Office Concepts

Rashed A. Chowdhury1  
(1)
Marietta, GA, USA
 
In the previous chapter, we learned more about marketing role, process, brand, marketing messaging, marketing ROI, creating a Salesforce campaign, managing prospect database and the power of Salesforce Marketing Cloud, identifying key performance indicators, and measuring campaign return on investment (ROI). We also discussed, core offering of Salesforce Marketing Cloud and its use cases in the Front Office environment following innovation that unlocks the power of machine learning, artificial intelligence to optimize customer experience and transform the ...
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Publisher Resources

ISBN: 9781484266762Purchase LinkPublisher Website