In the previous chapter, we learned more about marketing role, process, brand, marketing messaging, marketing ROI, creating a Salesforce campaign, managing prospect database and the power of Salesforce Marketing Cloud, identifying key performance indicators, and measuring campaign return on investment (ROI). We also discussed, core offering of Salesforce Marketing Cloud and its use cases in the Front Office environment following innovation that unlocks the power of machine learning, artificial intelligence to optimize customer experience and transform the ...
© Rashed A. Chowdhury 2021
R. A. ChowdhuryBuilding a Salesforce-Powered Front Officehttps://doi.org/10.1007/978-1-4842-6676-2_88. Front Office Concepts
Rashed A. Chowdhury1
(1)
Marietta, GA, USA
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