Today, it seems everyone—from multinational corporations
to your kid’s second-grade teacher—has a blog. They all
have one, in part, because they have information they want to share
with others—from customers and clients to neighbors and
parents. But to actually build a good blog—to create a blog
people want to read—takes thought, planning, and some effort.
From picking the right TypePad plan and working with domains to
managing posts and building a community, creating a successful blog
involves making critical decisions at each step. In this book by
blogger extraordinaire Scott McNulty, you’ll learn how
Set up your account and work with blog-specific settings.
Customize your blog to fit your personal or business needs.
Manage your site with TypePad’s Dashboard.
Monitor and make sense of traffic.
Work with pages and—of course—publish your posts.
Deal with comments, manage trackbacks, and handle comment spam.
Find a stock theme—or customize one yourself.
Work with images and photos.