Chapter 17. Publicizing Your Site

In This Chapter

  • Choosing keywords wisely

  • Getting listed with search engines

  • Checking your search engine ranking

  • Trading links

  • Using banner ads

Search sites (also called search engines) are a critical part of the World Wide Web. Without them, it’s nearly impossible for most people to find what they’re looking for. Therefore, if you’re serious about your Web site (and I assume that you are because you’re reading this book), it’s important to know as much about search sites as possible (such as by hands-on, real-life experiences). And you can’t do much better than trying out the search sites yourself. You can find out which ones give helpful responses to your queries and which ones return nonsense. For even more info, check out Search Engine Optimization For Dummies, by Peter Kent (Wiley Publishing), which goes into very fine detail about what readers can do to get their sites listed in the search engines.

Table 17-1 lists the major search sites.

Table 17-1. Major Search Sites
Search SiteWeb Address
AlltheWebwww.alltheweb.com
AltaVistawww.altavista.com
Ask.comwww.ask.com
Excitewww.excite.com
Googlewww.google.com
Lycoswww.lycos.com
WebCrawlerwww.webcrawler.com
Yahoo!www.yahoo.com

If you’re tired of slow search response times, try AlltheWeb. It gives you answers so fast that your head spins.

To make sure that people know your Web site exists, you should have ...

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