Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024

N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_10

10. Content Generated by Netflix: Scoping Review and Analysis

Madhu Rani¹  , Satendar Singh²  , Shagun Tomar³  , Manisha Gupta⁴   and Hari Shankar Shyam⁵  

(1)

Research Scholar, Sharda University, Greater Noida, Uttar Pradesh, India

(2)

Associate Professor, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

(3)

Research Scholar, Sharda University, Greater Noida, Uttar Pradesh, India

(4)

Associate Professor, Sharda University, Greater Noida, Uttar Pradesh, India

(5)

Professor, Sharda University, Greater Noida, Uttar Pradesh, India ...