© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
N. Zaidi et al.Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_10

10. Content Generated by Netflix: Scoping Review and Analysis

Neha Zaidi1  , Mohit Maurya2, Simon Grima3 and Pallavi Tyagi2
Symbiosis International Deemed University, Symbiosis Institute of Business Management, Noida, India
Delhi, India
Marsaxlokk, Malta

Madhu Rani, Research Scholar, Sharda University, Greater Noida, Uttar Pradesh, India, rani.​madhu01@gmail.​com, ORCID ID: https://orcid.org/0000-0002-1712-2042

Dr. Satendar Singh, Associate Professor, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India, Email: satendar.​singh@sharda.​ac.​in ...

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