Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024

N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_11

11. Unveiling AI’s Ethical Impact in Marketing Through Social Media’s Darker Influence

Vijay Prakash Gupta¹  

(1)

Associate Professor, Institute of Business Management, GLA University, Mathura, UP, India

 

 

Vijay Prakash Gupta

Email: [e-mail]

In today’s digital era, the widespread use of AI in marketing raises ethical concerns, particularly within the realm of social media. This chapter delves into the darker side of AI’s influence, addressing issues such as the manipulation of consumer behavior, breaches of privacy, and the dissemination of ...