N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_13

13. Exploration of Artificial Intelligence (AI) in Banking Sector: A Bibliometric Analysis

Shagun Sharma¹, K. R. Gola² and Nishtha Ujjawal³

(1)

Research Scholar, Sharda School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

(2)

Assistant Professor, Sharda School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

(3)

Research Scholar, Sharda School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

Shagun Sharma (Corresponding author)

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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi