Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024

N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_14

14. Developing a Marketing Strategy While Maintaining Focus on Customer Value

Disha Gupta¹  , Vidushi Nain²  , Satendar Singh³   and Hari Shankar Shyam⁴  

(1)

Research Scholar Sharda School of Business Studies Sharda University, Greater Noida, India

(2)

Research Scholar, Sharda School of Business Studies Sharda University, Greater Noida, India

(3)

Associate Professor Sharda School of Business Studies Sharda University, Greater Noida, India

(4)

Professor Sharda School of Business Studies Sharda University, Greater Noida, India

 

 

Disha Gupta

Email: [e-mail] ...