Emotional intelligence (EI) has emerged as a key concept in various domains, including psychology, leadership, and education (Gladson Nwokah & Ahiauzu, 2009). In recent years, it has found its way into the realm of marketing as an essential factor in building strong and lasting connections ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_1616. Unlocking Emotional Intelligence with AI Marketing: Connecting Brands to Hearts
Anushka Lydia Issac1
(1)
Faculty and Course Leader – L3 Pearson Foundation Program Westford University College, Sharjah, United Arab Emirates
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