N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_2

2. Applying AI for Product Life Cycle Management

Ambika Khurana¹, Shelly² and Tirthankar Dey³

(1)

Assistant Professor, School of Business Studies, Sharda University, 700160 Greater Noida, Uttar Pradesh, India

(2)

MBAI (Pursuing), School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

(3)

Integrated MBA (Pursuing), School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

Ambika Khurana (Corresponding author)

Shelly

Tirthankar Dey ...

Get Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi