The knowledge potential of the business can be improved with technology, and such technological advancements can also help in improving customer interactions. Intelligent technologies, such as artificial intelligence, are transforming businesses by gathering and analyzing huge ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_33. Empowering Customer Experience with AI Tools and Technologies
(1)
Chitkara Business School, Chitkara University, Rajpura, Punjab, India
(2)
Ballabh Pant Social Science Institute, Jhusi, Allahabad, India
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