There has never been a higher demand for intelligent materials like textiles that can be combined with technology in a seamless manner because of the integral role they play in our daily lives. A new interdisciplinary field, interactive fashion textiles ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_44. Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials
Rishab Manocha1
(1)
Associate Professor, School of Fashion Pearl Academy, Jaipur, Rajasthan, India
Rishab Manocha
URL: https://www.linkedin.com/in/rishab-manocha-5935bbb8/
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