N. Zaidi et al. (eds.)Building AI Driven Marketing Capabilitieshttps://doi.org/10.1007/978-1-4842-9810-7_8

8. Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing

Himanshi Puri¹, Richa Pandey² and Apeksha Singh³

(1)

Assistant Professor, Sharda School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

(2)

Assistant Professor, Sharda School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

(3)

Student, Sharda School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

Himanshi Puri

Artificial intelligence has not only been dominating ...

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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi