There’s a big difference between using buzzwords and establishing a proactive common terminology. In boating, for example, ropes are called lines , sails are called sheets , and of course the left and right sides of any vessel are referred to as port and starboard, respectively (Figure 12-1).
Many of these nautical terms have long historical and cultural roots. Starboard (originally pronounced steer-board) referred to the fact that the right-hand side of a vessel ...
