Building Better Ideas

11 ▪ Developing and Maintaining a Culture and Processes that Encourage Breakthrough Solutions

Constructive debates don’t just happen because people read a book or attend a class, though the will and the skill are both important and necessary. Rather, they should take place within the larger system of the organization. Organizations that wish to nurture and develop breakthrough solutions and bring them to market need to develop a culture and a set of processes that reshape the way the leaders go about exploring, developing, and deciding to move an idea forward to implementation. Organizational culture involves a complex set of systems; we can only touch on the topic briefly here. Culture is hard to see when you’re inside it—the “what is water ...