Introduction

Why Do We Always Have to Have“The Meeting After the Meeting?”

It’s three o’clock. Your product development team meeting has just ended. And here you are in the break room with most of the other team members.

“Can you believe what Jason just proposed?”

“I can. It’s the same thing he’s proposed for the last four meetings.”

“Only the names were changed to protect the guilty!”

“Does he even know what century we’re in? That’s three product cycles ago, for two of our competitors.”

“I could have told him that idea will never fly in today’s market.”

“I have a much better idea, but he’d never go for it.”

“So, why didn’t anybody say anything?”

“He’s the boss.”

Meanwhile, near the manager’s office . . .

“Nobody had any ideas today, as usual. ...

Get Building Better Ideas now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.