The words “analytics”, “business analytics,” and “data analytics” have become common-place in our society. Whether you are reading the Wall Street Journal or listening to a sports talk show, you may hear the word “analytics.” We believe that to some extent every professional employee in every organization will interact with analytics in some form. Although the tools and methods used can get fairly technical, at its core analytics is about making better decisions with data.
We have written this book to provide an accessible, understandable, and hands-on introduction to this rich subject. Our focus ...