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Building Better Models with JMP Pro by Mia Stephens, Sam Gardner, Jim Grayson

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5Logistic Regression

In the News

Representative Business Problems

Preview of the End Result

Looking Inside the Black Box: How the Algorithm Works

Example 1: Lost Sales Opportunities

Applying the Business Analytics Process

Example 2: Titanic Passengers

Applying the Business Analytics Process

Summary

Key Take-Aways and Additional Considerations

Exercises

References

In the News

After spending most of 2008 predicting the success of political actors—also called politicians—it’s only natural that Nate Silver (FiveThirtyEight.com) would turn his attention to the genuine article: the nominees in the major categories for the 81st Annual Academy Awards (Feb. 22 at 8 p.m. on ABC). Formally speaking, this required the use of statistical software and a process ...

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