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Building Better Models with JMP Pro by Mia Stephens, Sam Gardner, Jim Grayson

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7Neural Networks

In the News

Representative Business Problems

Measuring Success

Preview of the End Result

Looking Inside the Black Box: How the Algorithm Works

Neural Networks with Categorical Responses

Example 1: Churn

Applying the Business Analytics Process

Modeling

The Neural Model and Results

Case Summary

Example 2: Credit Risk

Applying the Business Analytics Process

Case Summary

Summary and Key Take-Aways

Exercises

References

In the News

The technology called deep learning has already been put to use in services like Apple’s Siri virtual personal assistant, which is based on Nuance Communications’ speech recognition service, and in Google’s Street View, which uses machine vision to identify specific addresses.

But what is relatively new ...

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