5
TEAM SELECTION
Your team size and structure will reflect the goals you aspire to support for your organization. The appropriate team size and roles for your brand community will be influenced by several variables.
- Community size
The number of community leaders should be big enough to deliver value and keep the inside safe enough for both members and visitors. These tasks can include building and maintaining the technical platforms that connect your community. Three leaders for a two-thousand-person Harley-Davidson community isn’t enough. Too many leaders, however, can easily become too much: Twenty leaders for a fifty-person authors’ retreat will feel oppressive. (Charles notes, “I know because I’ve experienced it.”)
- Activities (frequency ...
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