Building Brand Communities

INTRODUCTION

If you’re reading this now, it’s likely that you want to bring people together in a new or more powerful way. Kudos to you. The world needs more people like you. We wrote this book to make you more effective, become a stronger community leader, and help you avoid bad and potentially hurtful mistakes.

Over years, miles, and time zones, many people have approached us seeking help to build communities for their organizations. This includes numerous schools, political advocacy groups, professional collectives, religious organizations, and, of course, for-profit companies spanning the globe. All want to invest in bringing together the people important to them. These include employees, customers, colleagues, political and artistic collaborators, ...