O'Reilly logo

Building Design Portfolios by Sara Eisenman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The printer punches one hole in the upper-left
corner of each trimmed piece, so the internal
design staff can insert a screw through the hole
and make a fan of samples. This system provides
a highly professional promo piece for relatively
little money. Between certain pages, Odgis
inserts a sheet of Mylar to offer brief pauses, or
breaths, in the presentation. The entire mini-
portfolio slips in a small bubble-wrap sheath and
then in a padded mailing bag sealed with one of
the firm’s square mailing labels.
Sometimes, less expensive promotional pieces
sometimes catch the most attention. A certain
amount of roughness can indicate a designer or
firm’s ability to do innovative work without a big
budget. London designer Milan Bozic’s hand-
made book falls into this category. Covered in red
felt with a distinctive yellow heart on the front,
the book includes samples of everything from
books, billboards, and packaging to posters,
Job no:70268 Title : RP- Building Design Portfolios Client : Pro-Vision
Scn :
#
175 Size : 171.45(w)254(h)mm Co : M1 C0 O/P: CTP
Dept : DTP D/O : 26.01.06 (Job no:70268.C1 D/O : 08.02.06 Co: CM8)
p52
BlackText
Promotional pieces are in fact limited-edition
portfolios that many professional designers dis-
tribute as reminders or enticements. They can be
an effective means of catching and holding a
client’s attention. Often produced as little hand-
bound books, they have a perceived permanence
and personal appeal that keeps the art director or
client from discarding them.
For Janet Odgis, who runs a design studio in
Manhattan, promotional packets serve as both a
follow-up to client meetings and a vehicle for
informing existing clients about new projects.
Her firm has found a simple and effective
method for creating mailers. They select thirty-
five work samples, create reduced images of
them, and display them on a standard-size
sheet of coated paper. A printer reproduces this
one-sheet file in four-color process and trims the
images into individual envelope-size cards
measuring 7.5"
4.75" (19.1 12.1 cm).
Promotions
Job no:7
Scn :
#
1
Dept : D
52 / Building Design Portfolios
Odgis + Company’s promotional piece fits perfectly
inside a bubble-wrap sleeve and simple corrugated
envelope. This inexpensive design choice is the perfect
solution for their mailing.
mailers
Portfolios_046_085_M1 7/2/06 10:10 AM Page 52
Odgis + Company distributes this elegant promotional
piece to existing and prospective clients. It has been
printed commercially and has enough polish to catch
the attention of big clients such as PriceWaterhouse-
Coopers, Elizabeth Arden, and MoMA, but because it is
hand-assembled in Janet Odgis’ office and printed on
only one sheet, it remains economical. The piece serves
as a reminder portfolio to companies she is already
acquainted with, as well as a method for showing new
work to prospective clients.
Job no:70268 Title : RP- Building Design Portfolios Client : Pro-Vision
Scn :
#
175 Size : 171.45(w)254(h)mm Co : M1 C0 O/P: CTP
Dept : DTP D/O : 26.01.06 (Job no:000000 D/O : 00.00.01 Co: CM0)
p53
BlackText
Portfolios_046_085_M1 25/1/06 10:18 AM Page 53

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required