With the rise of design-led organizations, the role of the designer has shifted from that of mere stylist to that of a business’s number-one problem solver. Yet, to build products that people love, designers must do more than solely solve problems. They must structure the way they work, establishing the guiding rules and principles that support and drive both their design process and the product for which they are designing.
If you’re reading this book, chances are you don’t have to be convinced of the value ...
